Research Publications

Found 7 results

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2008
Lee, Yoon-Joo, Sora Kim, & Eric Haley (2008).  Media Framing in Corporate Social Responsibility: A Korea US Comparative Study. ICA.
2007
Kim, Sora, & Eric Haley (2007).  The lingering ideologies of the Korean war conflict. American Academy of Advertising’s 4th Asia-Pacific Conference.
Kim, Sora, & Candace McKearney White (2007).  How Korean Female Public Relations Practitioners’ Perception of Confucian Values Affects Professional Experiences. National Communication Association Annual Convention PR Division.
Kim, Sora, Gi-Yung Koo, & Eric Haley (2007).  Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions. American Academy of Advertising.
Kim, Sora, Scott Rader, & Eric Haley (2007).  Assessing Dominant Corporate Communication Strategies on Fortune 100 Company Web Sites: Corporate Ability versus Corporate Social Responsibility Focus. AEJMC.
Kim, Sora, & Eric Haley (2007).  Value Congruency Effects of Advertising on Attitude and Behavioral Intentions. AEJMC.
2006
Kim, Sora, & Roxanne Hovland (2006).  Differences in gender roles in public relations in South Korea. Association for Education in Journalism & Mass Communications.