Research Publications

Found 3 results

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2008
Lee, Yoon-Joo, Sora Kim, & Eric Haley (2008).  Media Framing in Corporate Social Responsibility: A Korea US Comparative Study. ICA.
2007
Lee, Yoon-Joo, & Eric Haley (2007).  The Role of Organizational Perceptions, Perceived Consumer Effectiveness and Self-Efficacy in Advocacy Advertising Effectiveness. American Academy of Advertising.
2005
Haley, Eric, & Yoon-Joo Lee (2005).  Message Strategy in Advocacy Advertising: Impacting Behavioral Intention Toward the Advocated Issue and Enhancing Consumers’ Evaluation of the Ad Sponsor. American Academy of Advertising.