Research Publications

Found 14 results

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2009
Berman, Margo, & Robyn Blakeman (2009).  The Brains Behind Great Ad Campaigns: Copywriters and Art Directors....How Do They Come Up With This Stuff?.
2008
Haley, Eric, & Robyn Blakeman (2008).  Lessons from Ad Educators' Experiences with Guest Speakers. Journal of Advertising Education. 12 (2),
Blakeman, Robyn (2008).  The Bare Bones Introduction to Integrated Marketing Communication.
Blakeman, Robyn (2008).  Joined at the Adversarial Hip: Understanding the Relationship Between Account Service and Creative. AAA Conference.
2007
Blakeman, Robyn (2007).  Integrated marketing Communication: Creative Strategy from Idea to Implementation..
Blakeman, Robyn (2007).  Integrated Marketing Communication: Creative Strategy from Idea to Implementation.
Haley, Eric, & Robyn Blakeman (2007).  Advertising Educators' Advice About Guest Speakers: Making the Most of Visits by Ad Professionals. AEJMC.
Blakeman, Robyn (2007).  Advertising Educators’ Advice About Guest Speakers: Making the Most of Visits by Ad Professionals to Advertising Classrooms. AEJMC.
2006
Haley, Eric, & Robyn Blakeman (2006).  Tales of portfolio schools and universities: Working creatives’ views on preparing students for entry-level jobs as advertising creatives. Journal of Advertising Education. 9, 5 -13.
Haley, Eric, & Robyn Blakeman (2006).  Tales of portfolio schools and universities: working creatives’ views on preparing students for entry-level jobs as advertising creatives. Conference of the American Academy of Advertising.
2005
Blakeman, Robyn, & Mariea Grubbs Hoy (2005).  Concept with Character: Preparing New Creatives in Good Times and Bad,. Conference of the American Academy of Advertising.
Blakeman, Robyn (2005).  Distance Learning the Left and Right of Curriculum Development. International Journal of Knowledge, Culture and Change Management.
Blakeman, Robyn (2005).  Developing Online Curriculum Across Learning Styles. Southeastern InfORMS Conference.
2004
Blakeman, Robyn (2004).  The Bare Bones of Advertising Print Design.