Research Publications

Found 16 results

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2009
2008
2007
2006
Kim, S., & Eric Haley (2006).  The Value Selection Process in Corporate Image Campaigns: A Conceptual Model and Research Proposition.. College of Communication and Information 28th Annual Research Symposium.
Kim, S. (2006).  The Impact of Regionalism on Perceived North Korean Nuclear Risk of South Koreans.. College of Communication and Information 28th Annual Research Symposium.
Kim, S., & Y. Lee (2006).  The Different Effects of Involvement Types and Advertisign Message Strategies on Product and Corporate Advertisements.. 2006 Association for Education in Journalism and Mass Communication (AEJMC) Ad Division.
Haley, J. E., T. P. Christy, S. Kim, & C. A. Lambert (2006).  Shock and Awe: Context Effects of Advertising Offensiveness.. College of Communication and Information 28th Annual Research Symposium.
2005
Kim, S. (2005).  The Status of Women Public Relations Practitioners in South Korea: Focusing on Cunfucian Value.. 2005 OSCLG (Organization for the Study of Communication, Language, and Gender) Conference.
1998