Navigation
Research Publications
] Filters: Author is Morrison, Margie [Clear All Filters]
Haley, Eric, Ronald E. Taylor, & Margie Morrison
(2008). How Advertising Creatives Define Effective Account Planning.
American Academy of Advertising.
Punyapiroje, Chompunuch, & Margie Morrison
(2007). Analyzing Cultural Values in Thai Print Advertising.
Asia-Pacific Conference of the American Academy of Advertising.
Morrison, Margie, & Eric Haley
(2006). The Integration of Account Planning in U.S. Advertising Agencies.
Journal of Advertising Research. 46, 124-132.
McMillan, Sally J., & Margie Morrison
(2006). Coming of Age in the E-Generation: A Qualitative Exploration of How the Internet has Become an Integral Part of Young People’s Lives.
New Media & Society. 8, 73-95.
Krugman, Dean M., Margie Morrison, & Yongjun Sung
(2006). Cigarette Advertising in Popular Youth and Adult Magazines: A Ten-Year Perspective.
Journal of Public Policy and Marketing. 25, 197-211.
Hoy, Mariea Grubbs, & Margie Morrison
(2006). What's Eating CARU About Kids' Food Advertising? An Exploratory Analysis of Recent CARU Food Advertiser Cases.
Association for Education in Journalism and Mass Communication conference.
Morrison, Margie, Daniel H. Haygood, & Dean M. Krugman
(2006). Inhaling and Accelerating: Tobacco Motor Sports Sponsorship In Televised Automobile Races, 2000-2002.
Sports Marketing Quarterly. 15, 7-19.
Morrison, Margie, & Daniel H. Haygood
(2005). Inhaling and Accelerating: Tobacco Motor Sports Sponsorship In Televised Automobile Races, 2000-2002.
Annual Conference of the American Academy of Advertising.
Krugman, Dean M., William H. Quinn, Yongjun Sung, & Margie Morrison
(2005). Understanding the Role of Cigarette Promotion and Youth Smoking in a Changing Marketing Environment.
Journal of Health Communication. 10, 261-278.
Punyapiroje, Chompunuch, & Margie Morrison
(2004). Behind the Smile: Reading Cultural Values in Thai Television Commercials.
Association for Education in Journalism and Mass Communication conference.
Morrison, Margie, & Dean M. Krugman
(2004). Dippin' and Chewin': Evaluating Smokeless Tobacco Spending in Magazines with Substantial Youth Readership, 1993-2003.
(Rose P., Ed.).Proceedings of the 2004 Conference of the American Academy of Advertising. 52.
McMillan, Sally J., & Margie Morrison
(2004). Commercialization of Cyberspace: Experiences and Expectations of Young Consumers.
Association for Education in Journalism and Mass Communication, Mid-winter Conference.
McMillan, Sally J., & Margie Morrison
(2004). Commercialization of Cyberspace: Experiences and Expectations of Young Consumers.
Association for Education in Journalism and Mass Communication Annual Conference.
Morrison, Margie, & Eric Haley
(2003). Account Planners’ Views on How Their Work Is and Should be Evaluated.
Journal of Advertising. 32, 7-16.
Morrison, Margie, Timothy Christy, & Eric Haley
(2003). Preparing Planners: Account Planning and the Advertising Curriculum.
Journal of Advertising Education. 7, 5-20.
Morrison, Margie
(2003). Account Planning.
Advertising Age Encyclopedia of Advertising. 1, 6-8.
McMillan, Sally J., & Margie Morrison
(2003). Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction.
University of Tennessee College of Communication 25th Annual Communications Research Symposium.
McMillan, Sally J., & Margie Morrison
(2003). Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction.
Association for Education in Journalism and Mass Communication Annual Conference.
Taylor, Ronald E., & Margie Morrison
(2002). Look through rose-colored glasses: Examining advertising through the world of advertising.
32nd Popular Culture Association Annual Conference.
Taylor, Ronald E.
(2002). Qualitative theory.
(Morrison M., Haley E., Sheehan K., Taylor R.E., Ed.).Using Qualitative Research in Advertising: Strategies, Techniques, and Applications.
Taylor, Ronald E.
(2002). Qualitative interviewing.
(Morrison M., Haley E., Sheehan K., Taylor R.E., Ed.).Using Qualitative Research in Advertising: Strategies, Techniques, and Applications.
Punyapiroje, Chompunuch, Margie Morrison, & Mariea Grubbs Hoy
(2002). A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand.
Journal of Current Issues & Research in Advertising. 24, 51-66.
Morrison, Margie, & Ronald E. Taylor
(2002). For Women Only: McCalls answers readers questions about advertising.
32nd Popular Culture Association Annual Conference.
Morrison, Margie, Eric Haley, Kim Bartel Sheehan, & Ronald E. Taylor
(2002). Using Qualitative Research in Advertising: Strategies, Techniques and Applications.
Morrison, Margie, Timothy Christy, & Eric Haley
(2002). The Integration of Account Planning in U.S. Advertising Agencies.
Association for Education in Journalism and Mass Communication conference.
Christy, Timothy, Margie Morrison, & Eric Haley
(2002). Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills.
Annual Conference of the American Academy of Advertising.
Punyapiroje, Chompunuch, Margie Morrison, & Mariea Grubbs Hoy
(2001). A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand.
(Roberts M.S., King R.L., Ed.).Asian Conference of the American Academy of Advertising. 64-65.
Morrison, Margie, & Ronald E. Taylor
(2001). For women only: McCalls answers readers questions about advertising.
Journal of American and Comparative Cultures. 24, 183-196.
Morrison, Margie, & Dean M. Krugman
(2001). A Look at Mass and Computer Mediated Technologies: Understanding the Roles of Television and Computers in the Home.
Journal of Broadcasting and Electronic Media. 45, 135-161.
Morrison, Margie, Eric Haley, & Timothy Christy
(2001). Preliminary Results From a Study of How Account Planning is and Should be Evaluated.
(Taylor C.R., Ed.).Proceedings of the 2001 Annual Conference of the American Academy of Advertising. 175-182,
Morrison, Margie, & Candace McKearney White
(2000). Super.Com: An analysis of message strategies utilized in super bowl ads.
annual meeting of AEJMC, Advertising and Critical and Cultural Studies Divisions.
Hoy, Mariea Grubbs, Margie Morrison, & Chompunuch Punyapiroje
(2000). Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?.
World Communication. 29, 52-68.
Morrison, Margie, & Patricia A. Curtin
(1999). Multidisciplinary Promise – Limited Disciplinary Reality: A Content Analysis of Journal of Advertising Authorship.
(Roberts M.S., Ed.).Proceedings of the 1999 Annual Conference of the American Academy of Advertising. 139-146.
Punyapiroje, Chompunuch, Mariea Grubbs Hoy, & Margie Morrison
(1998). Let’s Thai That: Can a U.S. Study of Sex Role Portrayals Transcend Cultural Bounds?.
University of Tennessee’s College of Communications 20th Annual Communications Research Symposium.
Morrison, Margie
(1998). A Look at Interactivity from a Consumer Perspective.
Conference of the Academy of Marketing Science.
Morrison, Margie
(1998). A Look at Interactivity from a Consumer Perspective.
(FordJ B., Honeycutt JrE J D., Ed.).Developments In Marketing Science. 21, 149-154.
King, Karen Whitehill, & Margie Morrison
(1998). A Media Buying Simulation Game Using the Internet.
Journalism Educator. 53, 28-36.