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Taylor, Ronald E., & Tina Mendizgall
(2008). An Overview of Advertising Self-Regulation in Germany.
American Academy of Advertising.
Haley, Eric, Ronald E. Taylor, & Margie Morrison
(2008). How Advertising Creatives Define Effective Account Planning.
American Academy of Advertising.
Taylor, Ronald E.
(2007). Beef: It's What Your Government Wants You to Have for Dinner..
American Academy of Advertising.
Taylor, Ronald E.
(2005). Outside the box, inside the circle: Using the six-segment strategy wheel to predict direction of change in message strategies.
AEJMC National Convention.
White, Candace McKearney, Ronald E. Taylor, & Ines Alsemi
(2004). Inside the IAP: A qualitative analysis of Italian advertising self-regulation.
Annual Conference of the American Academy of Advertising. 86-93.
Taylor, Ronald E.
(2004). Is an alligator more like a mushroom than (It is) a peach? Commodity promotion programs since United Foods.
Annual of the American Academy of Advertising. 241-246.
Taylor, Ronald E.
(2003). Creating your Own National Conference: The Tennessee Experience with an Advertising Law Conference.
Proceedings of the Annual Conference of the American Academy of Advertising. 39-40.
Hoefges, Michael, Mariea Grubbs Hoy, & Ronald E. Taylor
(2003). Using a Conference to Showcase Your Department's USP.
American Academy of Advertising.
Taylor, Ronald E., & Margie Morrison
(2002). Look through rose-colored glasses: Examining advertising through the world of advertising.
32nd Popular Culture Association Annual Conference.
Taylor, Ronald E.
(2002). Qualitative theory.
(Morrison M., Haley E., Sheehan K., Taylor R.E., Ed.).Using Qualitative Research in Advertising: Strategies, Techniques, and Applications.
Taylor, Ronald E.
(2002). Qualitative interviewing.
(Morrison M., Haley E., Sheehan K., Taylor R.E., Ed.).Using Qualitative Research in Advertising: Strategies, Techniques, and Applications.
Taylor, Ronald E.
(2002). Promoting Peaches, Plums, Nectarines, and Mushrooms: The Constitutionality of Compelled Commercial Speech.
Proceedings of the Annual Conference of the American Academy of Advertising. 3-7.
Taylor, Ronald E.
(2002). Inside the Asociación de Autocontrol de la Publicidad: A qualitative study of advertising self-regulation in Spain.
Journal of Intercultural Communication Research. 31, 181-190.
Morrison, Margie, & Ronald E. Taylor
(2002). For Women Only: McCalls answers readers questions about advertising.
32nd Popular Culture Association Annual Conference.
Morrison, Margie, & Ronald E. Taylor
(2001). For women only: McCalls answers readers questions about advertising.
Journal of American and Comparative Cultures. 24, 183-196.
Treise, Debbie, Michael Weigold, & Ronald E. Taylor
(2000). When in Rome...Do as Britain Does: Italian advertising professionals talk about Italian advertising.
Proceedings of the Annual Conference of the American Academy of Advertising. 200-06.
Taylor, Ronald E.
(1999). Six-segment message strategy wheel.
Proceedings of the Annual Conference of the American Academy of Advertising. 2.
Taylor, Ronald E.
(1999). A six-segment message strategy wheel.
Journal of Advertising Research. 39, 7-17.
Wolburg, Joyce, & Ronald E. Taylor
(1998). Celebrate the moments of your life: An investigation of time as a cultural value in American television advertising.
Developments in Marketing Science. 21, 363-67.
Taylor, Ronald E., & Joyce Wolburg
(1998). Messages of individualism in French, Spanish, and American television advertising.
World Communication. 27, 3-30.
Taylor, Ronald E., & Kim Bartel Sheehan
(1998). Teaching job search skills to advertising majors.
Journal of Advertising Education. 2, 46-52.
Taylor, Ronald E.
(1998). Advertising self-regulation in the European Union: The role of the European advertising standards alliance.
Proceedings of the Annual Conference of the American Academy of Advertising. 5-8.
Wolburg, Joyce, & Ronald E. Taylor
(1997). An investigation of three cultural values in American advertising: The role of the individual, the depiction of time, and the configuration of space.
AEJMC National Convention.
Taylor, Ronald E., & Joyce Wolburg
(1997). Messages of individualism in French, Spanish, and American television advertising.
AEJMC National Convention.
Taylor, Ronald E., & Anne Cunningham
(1997). Protecting the children: A comparative analysis of French and American advertising self-regulation.
AEJMC National Convention.
Taylor, Ronald E.
(1997). Rethinking the unintended consequences: The pursuit of individualism in American primetime television advertising.
AEJMC National Convention.
Taylor, Ronald E.
(1997). Inside the BVP: A qualitative study of French advertising self-regulation.
Proceedings of the Annual Conference of the American Academy of Advertising. 45-49.
Taylor, Ronald E., Mariea Grubbs Hoy, & Eric Haley
(1996). How French advertising professionals develop creative strategy.
Journal of Advertising. 25, 1-14.
Taylor, Ronald E.
(1996). Can the reputations of Florida lawyers be saved? Implications for direct-mail advertising by attorneys in Went For It, Inc..
Proceedings of the Annual Conference of the American Academy of Advertising. 75-80.
Taylor, Ronald E., & Mariea Grubbs Hoy
(1995). The presence of La Séduction, Le Spectacle, L'Amour and L'Humour in French commercials.
Proceedings of the Annual Conference of the American Academy of Advertising. 36-42.
Wolburg, Joyce, & Ronald E. Taylor
(1994). What you see is what you get: Individualism as a cultural value in primetime TV advertising.
AEJMC National Convention.
Taylor, Ronald E.
(1994). Qualitative research.
(Singletary M.W., Ed.).A Social Science Approach to Mass Communications Research.
Taylor, Ronald E.
(1994). The interview as an advertising research tool: Theoretical orientations and interviewing.
Proceedings of the Annual Conference of the American Academy of Advertising. 221-223.
Treise, Debbie, Ronald E. Taylor, & WellsLudmilla
(1994). How recovering alcoholics interpret alcoholic-beverage advertising.
Health Marketing Quarterly. 12, 125-39.
Treise, Debbie, Ronald E. Taylor, & WellsLudmilla
(1992). A qualitative study of alcoholics in recovery and alcoholic-beverage advertising.
Proceedings of the Annual Conference of the American Academy of Advertising. 181.
Taylor, Ronald E.
(1990). Recent developments in the commercial speech doctrine.
Communications and the Law. 12, 3-14.
Hovland, Roxanne, & Ronald E. Taylor
(1990). Recent developments in commercial speech doctrine.
Communications and the Law. 12, 3-14.
Hovland, Roxanne, & Ronald E. Taylor
(1990). Advertising and commercial speech since Posadas.
Journalism Quarterly. 67, 1083-89.