Research Publications

McMillan, Sally J., Elizabeth J. Avery, & Wendy Macias (2008).  From Have Nots to Watch Dogs: Understanding Internet Health Communication Behaviors of Online Senior Citizens. Information Communication and Society. 11(5), 652-674.

Macias, W., & Sally J. McMillan (2008).  The return of the house call: The role of internet-based interactivity in bringing health information home to older adults. Health Communication. 23, 1-11.

McMillan, Sally J., Eric Haley, Paige Zollman-Huggler, & Elizabeth J. Avery (2007).  Breast health education for working women in Appalachia: Insights from focus group research. Cancer Control Journal. 14(3), 265-276.

McMillan, Sally J., & Wendy Macias (2007).  My Granny Googles Better than Yours: Factors Influencing Differences in How Older Americans Use the Internet for Health Communication and Information. Association of Internet Researchers Annual Conference.

McMillan, Sally J., Mariea Grubbs Hoy, Juran Kim, & Carolynn McMahan (2007).  A Tool to Clear Interactive Deadwood: Coding Interactivity at Health-Related Web Sites. American Academy of Advertising Annual Conference.

McMillan, Sally J., & Mariea Grubbs Hoy (2007).  Standards of Interactivity on Health-Related Web Sites: Identifying Current Practice in Multiple Web Domains. Marketing and Public Planning Annual Conference.

McMillan, Sally J., Elizabeth J. Avery, & Wendy Macias (2007).  From Have Nots to Watch Dogs: Understanding the Realities of Senior Citizens’ Use of the Internet for Health Information. Association for Education in Journalism and Mass Communication Annual Conference.

McMillan, Sally J. (2007).  Internet Advertising: One Face or Many?. (Schumann D.W., Thorson E., Ed.).Internet Advertising: Theory and Research. 15-35.

McMillan, Sally J., Eric Haley, Paige Zollman-Huggler, Elizabeth J. Avery, Melissa Winchenbach, & John Bell (2007).  Breast Health Education for Working Women in Appalachia: Insights from Focus Group Research. Cancer Control. 14(3), 

McMillan, Sally J., Eric Haley, Paige Zollman-Huggler, Elizabeth J. Avery, & J. L. Bell (2007).  Breast Health Education for Working Women in Appalachia: Insights from Focus Group Research. Cancer Control. 14(3), 265-275.

McMillan, Sally J., & Margie Morrison (2006).  Coming of Age in the E-Generation: A Qualitative Exploration of How the Internet has Become an Integral Part of Young People’s Lives. New Media & Society. 8, 73-95.

McMillan, Sally J., Juran Kim, Carolynn McMahan, & Lisa T. Fall (2006).  Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites. (Richards J., Ed.).Proceedings of the American Academy of Advertising. 222-231.

McMillan, Sally J. (2006).  Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, Systems. (Liverouw L.A., Livingstone S., Ed.).The Handbook of New Media, Updated Student Edition. 205-229.

McMillan, Sally J. (2006).  The BHOP Bridge: How a Komen-Funded Program in Rural Appalachia Spans Professional and Personal Health Systems. Susan G. Komen Breast Cancer Foundation Mission Conference.

McMillan, Sally J., Erik Bledsoe, & Carolynn McMahan (2005).  A New Generation of Interactivity Research: Identifying Sub-Domains and Examining Interrelationships Among Them. Association of Internet Researchers Annual Conference.

McMillan, Sally J. (2005).  The Researchers and the Concept: Moving Beyond a Blind Examination of Interactivity. Journal of Interactive Advertising. 5, Available online: http://jiad.org..

McMillan, Sally J. (2005).  Evaluation of a Breast Health Education Program for Working Women in Appalachia. Susan G. Komen Breast Cancer Foundation Mission Conference.

McMahan, Carolynn, & Sally J. McMillan (2005).  Gender Portrayals: Advertising Images of Masculine and Feminine Forms in Teen-targeted Media. University of Tennessee College of Communication and Information 27th Annual Communications Research Symposium.

Kim, Juran, Sally J. McMillan, & Jang-Sun Hwang (2005).  Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available: http://jiad.org/vol6/no1/kim/index.htm.

Hwang, Jang-Sun, & Sally J. McMillan (2005).  How Consumers Think About "Interactive" Aspects of Web Advertising. (Gao Y., Ed.).Web Systems Design and Online Consumer Behavior. 69-89.

McMillan, Sally J., & Margie Morrison (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication, Mid-winter Conference.

McMillan, Sally J., & Margie Morrison (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication Annual Conference.

McMillan, Sally J., Juran Kim, & Jang-Sun Hwang (2004).  Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis. (Rose P.B., Ed.).Proceedings of the American Academy of Advertising. 255-262.

McMillan, Sally J. (2004).  Ubiquity Extends to Senior Citizens: A Qualitative Exploration of How Seniors’ Use the Internet for Health-Related Information. Association of Internet Researchers Annual Conference.

Zhou, Xiang, & Sally J. McMillan (2003).  E-government in China: A Content Analysis of National and Provincial Websites. China & the Internet: Technology, Economy, & Society in Transition. 293-312.

White, Candace McKearney, Sally J. McMillan, & Jang-Sun Hwang (2003).  Dot.com Fever: Deconstructing the boom and the bust. International Communication Association Annual Conference.

McMillan, Sally J., & Margie Morrison (2003).  Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction. University of Tennessee College of Communication 25th Annual Communications Research Symposium.

McMillan, Sally J., & Margie Morrison (2003).  Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction. Association for Education in Journalism and Mass Communication Annual Conference.

McMillan, Sally J., Jang-Sun Hwang, & Guihok Lee (2003).  Effects of Structural and Perceptual Factors on Attitudes toward the Website. Journal of Advertising Research. 43, 400-409.

Hwang, Jang-Sun, Sally J. McMillan, & Guihok Lee (2003).  Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available: http://jiad.org.

Hwang, Jang-Sun, & Sally J. McMillan (2003).  Developing Measures of Perceived Interactivity: Application and Expansion of Scale-Development Methods. (Carlson L., Ed.).Proceedings of the American Academy of Advertising. 130-137.

White, Candace McKearney, Sally J. McMillan, & Jang-Sun Hwang (2002).  The media and the mindset: media coverage of Dot.com performance. 24th Annual College of Communication Research Symposium.

McMillan, Sally J., & Jang-Sun Hwang (2002).  Nailing Jell-O to the Wall and Herding Cats: A Content Analysis of Chinese and U.S. Newspaper Coverage of the Internet in China. Journal of Intercultural Communication Research. 31, 107-125.

McMillan, Sally J., & Jang-Sun Hwang (2002).  Measures of Perceived Interactivity: An Exploration of Communication, User Control, and Time in Shaping Perceptions of Interactivity. Journal of Advertising. 31, 41-54.

McMillan, Sally J. (2002).  Longevity of Websites and Interactive Advertising Communication. Journal of Interactive Advertising. 2, Available online: http://jiad.org.

McMillan, Sally J. (2002).  Interactivity. (Jones S., Ed.).Encyclopedia of New Media.

McMillan, Sally J. (2002).  A Four-Part Model of Cyber-Interactivity: Some Cyber-Places are More Interactive Than Others. New Media and Society. 4, 271-291.

McMillan, Sally J. (2002).  Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, and Systems. (Liverow L., Livingstone S., Ed.).Handbook of New Media. 162-182.

Hwang, Jang-Sun, & Sally J. McMillan (2002).  The Role of Interactivity and Involvement in Attitude toward the Web Site. (Abernathy A., Ed.).Proceedings of the American Academy of Advertising. 10.

McMillan, Sally J., & Candace McKearney White (2001).  Survivors: A Qualitative Study of Web Sites that Endure. (Taylor C.R., Ed.).Proceedings of the American Academy of Advertising. 101-107.