Research Publications

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Fall, Lisa T. (2004).  Demographic Analysis. (Heath R.L., Ed.).The Encyclopedia of Public Relations.
Fall, Lisa T. (2004).  Consumer Relations. (Heath R.L., Ed.).The Encyclopedia of Public Relations.
Fall, Lisa T. (2004).  Communicating effectively in the wake of adversity: Strategies employed by convention & visitors bureaus after Sept. 11th. Iowa Journal of Communication. Special 9/, 125-146.
Brown, A., Lisa T. Fall, & A. Boudreaux (2004).  Reality Check: Do Students Have what Practitioners Want? A Field Study of Public Relations Internship Site Managers. AEJMC – Careers and Internship Division.
Brown, A., A. Boudreaux, & Lisa T. Fall (2004).  A Survey of On-the-Job Training among UT Public Relations Internship Site Managers. College of Communication & Information 26th Annual Research Symposium.
Fall, Lisa T., & Bourland-DavisP. G. (2004).  Beyond the ‘publish or perish’ philosophy: A method for quantifying university-based service. Teaching Public Relations Monograph. 62,
Fall, Lisa T., & W. Thompson (2004).  Psychographic Analysis. (Heath R.L., Ed.).The Encyclopedia of Public Relations.
Fall, Lisa T., & Charles A. Lubber (2004).  Tourism place branding - A cost effective strategy: The case of the USA.. (MorganN., PrichardA., PrideR., Ed.).Destination Branding: Creating The Unique Destination Proposition.
Fall, Lisa T. (2004).  The tourism industry’s reaction in action: Re-strategizing promotional campaigns in the wake of 9/11. (Denton R., Ed.).Language, Symbols, and the Media: Communication in the Aftermath of the World Trade Center Attack.
Fall, Lisa T. (2004).  Spin. (Heath R.L., Ed.).The Encyclopedia of Public Relations.
Fall, Lisa T. (2004).  The significance of public relations in enhancing employee relations: Results from a tri-city employee relations audit. (AlkhafajiA F., BibermanJ., Ed.).Business Research Yearbook. 11, 63-67.
Fall, Lisa T. (2004).  A public relations segmentation study: Using grunig's nested segmentation model and Yankelovich's generational influences model to distinguish vacation traveler publics. Journal of Hospitality & Leisure Marketing. 11, 5-30.
Fall, Lisa T. (2004).  Moving Forward: Jump-starting the Research Stream of Quality Customer Service Public Relations Management. NCA – PR Division.