Research Publications

Found 7 results

Sort by: Author Title Type [ Year (Desc)]
Filters: Author is Punyapiroje, Chompunuch  [Clear All Filters]
2007
Punyapiroje, Chompunuch, & Margie Morrison (2007).  Analyzing Cultural Values in Thai Print Advertising. Asia-Pacific Conference of the American Academy of Advertising.
2004
Punyapiroje, Chompunuch, & Margie Morrison (2004).  Behind the Smile: Reading Cultural Values in Thai Television Commercials. Association for Education in Journalism and Mass Communication conference.
2002
Punyapiroje, Chompunuch, Margie Morrison, & Mariea Grubbs Hoy (2002).  A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand. Journal of Current Issues & Research in Advertising. 24, 51-66.
2001
Punyapiroje, Chompunuch, Margie Morrison, & Mariea Grubbs Hoy (2001).  A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand. (Roberts M.S., King R.L., Ed.).Asian Conference of the American Academy of Advertising. 64-65.
2000
Hoy, Mariea Grubbs, Margie Morrison, & Chompunuch Punyapiroje (2000).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. World Communication. 29, 52-68.
1998
Punyapiroje, Chompunuch, Mariea Grubbs Hoy, & Margie Morrison (1998).  Let’s Thai That: Can a U.S. Study of Sex Role Portrayals Transcend Cultural Bounds?. University of Tennessee’s College of Communications 20th Annual Communications Research Symposium.
Hoy, Mariea Grubbs, Margie Morrison, & Chompunuch Punyapiroje (1998).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. Association for Education in Journalism and Mass Communication, Advertising Research Division.