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Hovland, Roxanne, & Joyce Wolburg
(2004). Historical development of consumer culture.
Fourth International Conference on Knowledge, Culture and Change in Organizations.
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson
(1999). Some days are better than others: Beer commercials and a question of ethics.
Research in Marketing. 175-202.
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson
(1999). Cognitive restructuring as a relapse prevention strategy: Teaching alcoholics to talk back to beer ads.
Alcoholism Treatment Quarterly. 17, 29-51.
Wolburg, Joyce, & Ronald E. Taylor
(1998). Celebrate the moments of your life: An investigation of time as a cultural value in American television advertising.
Developments in Marketing Science. 21, 363-67.
Taylor, Ronald E., & Joyce Wolburg
(1998). Messages of individualism in French, Spanish, and American television advertising.
World Communication. 27, 3-30.
Wolburg, Joyce, & Ronald E. Taylor
(1997). An investigation of three cultural values in American advertising: The role of the individual, the depiction of time, and the configuration of space.
AEJMC National Convention.
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson
(1997). Some days are better than others: Beer commercials and the addictive experience.
Annual Conference of The American Academy of Advertising.
Taylor, Ronald E., & Joyce Wolburg
(1997). Messages of individualism in French, Spanish, and American television advertising.
AEJMC National Convention.
Wolburg, Joyce, & Ronald E. Taylor
(1994). What you see is what you get: Individualism as a cultural value in primetime TV advertising.
AEJMC National Convention.