Research Publications

Found 5 results

Sort by: Author Title Type [ Year (Desc)]
Filters: Author is Lambert, C. A.  [Clear All Filters]
2009
Avery, E. J., C. C. Childers, C. A. Lambert, & S. Kim (2009).  Peer-ing into Pro-Health Advertisements for Children: Analysis of Their Reactions to and Suggestions for Campaign Visuals. Annual meeting of the International Communication Association.
2007
Lambert, C. A. (2007).  What Strategies are Used in Direct-to-Consumer Prescription Drug Advertising? An Analysis Applying Taylor's Six-Segment Strategy Wheel.. College of Communication and Information 29th Annual Research Symposium.
Lambert, C. A. (2007).  How Parish Nurses Influence Congregational Communities: An Exploratory Pilot Study.. College of Communication and Information 29th Annual Research Symposium.
Lambert, C. A., Eric Haley, Lisa Jahns, & S. Johnson (2007).  Eating Activity, Acculturative Stress and the Freshman 15.. Annual Conference of the Southern College Health Association.
2006
Haley, J. E., T. P. Christy, S. Kim, & C. A. Lambert (2006).  Shock and Awe: Context Effects of Advertising Offensiveness.. College of Communication and Information 28th Annual Research Symposium.