Research Publications

McMillan, Sally J., Mariea Grubbs Hoy, Juran Kim, & Carolynn McMahan (2007).  A Tool to Clear Interactive Deadwood: Coding Interactivity at Health-Related Web Sites. American Academy of Advertising Annual Conference.

McMillan, Sally J., & Mariea Grubbs Hoy (2007).  Standards of Interactivity on Health-Related Web Sites: Identifying Current Practice in Multiple Web Domains. Marketing and Public Planning Annual Conference.

Hoy, Mariea Grubbs, & Joseph E. Phelps (2007).  Prescription for Privacy and Security Concerns: A Comparison of Health-Related and Non-Health-Related Web Sites in the Top 100 NPOs. 2007 Marketing and Public Policy Conference.

Lwin, May O., & Mariea Grubbs Hoy (2007).  A Comparative Perspective of Online Disclosure Presentation from Web Sites in the United States and Singapore. Cross-Cultural Research Conference.

Hoy, Mariea Grubbs, & May O. Lwin (2007).  Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Websites. Journal of Consumer Affairs. 41(2), 

Hoy, Mariea Grubbs, & May Lwin (2006).  Gold Standard or Fool's Gold: Panning for Clear and Conspicuous Banner Ad Disclosures in the Top 100 U.S. Web Sites. Marketing and Public Policy Conference.

Hoy, Mariea Grubbs, & Craig J. Andrews (2006).  Entertainment Industry Ratings Disclosures and the Clear and Conspicuous Standard. Journal of Consumer Affairs. 40, 64-89.

Hoy, Mariea Grubbs, & Margie Morrison (2006).  What's Eating CARU About Kids' Food Advertising? An Exploratory Analysis of Recent CARU Food Advertiser Cases. Association for Education in Journalism and Mass Communication conference.

Phelps, Joseph E., & Mariea Grubbs Hoy (2005).  Personal Information Disclosures by Membership Organizations: Can you e-Trust Your Church?. International Communication Association Conference.

Hoy, Mariea Grubbs, & Joseph E. Phelps (2005).  An Exploration of the Online Privacy and Security Practices Of The 100 Largest Nonprofit Organizations,. Direct Marketers Educators' Conference.

Blakeman, Robyn, & Mariea Grubbs Hoy (2005).  Concept with Character: Preparing New Creatives in Good Times and Bad,. Conference of the American Academy of Advertising.

Hoy, Mariea Grubbs, & Craig J. Andrews (2004).  An Evaluation of Media-Content Rating Disclosures in the Entertainment Industry. (Rose P., Ed.).Proceedings of the 2004 Conference of the American Academy of Advertising. 200.

Hoy, Mariea Grubbs, & Craig J. Andrews (2004).  Adherence of Prime-Time Televised Advertising Disclosures to the "Clear and Conspicuous” Standard: 1990 Versus 2002. Journal of Public Policy and Marketing. 23, 170-182.

Hoy, Mariea Grubbs, & Joseph E. Phelps (2003).  Consumer Privacy and Security Protection on Church Websites: Reasons for Concern,. Journal of Public Policy and Marketing. 22, 58-70.

Hoy, Mariea Grubbs, & Craig J. Andrews (2003).  The Impact of the FTC and NAD on Companies' Adherence to the Clear and Conspicuous Standard In Televised Advertising Disclosures,. Marketing and Public Policy Conference.

Hoefges, Michael, Mariea Grubbs Hoy, & Ronald E. Taylor (2003).  Using a Conference to Showcase Your Department's USP. American Academy of Advertising.

Punyapiroje, Chompunuch, Margie Morrison, & Mariea Grubbs Hoy (2002).  A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand. Journal of Current Issues & Research in Advertising. 24, 51-66.

Hoy, Mariea Grubbs, Joseph E. Phelps, & Les Hoy (2002).  E-vangelism: Online Privacy and Security Considerations for Church Websites. Marketing and Public Policy Conference.

Hoy, Mariea Grubbs, Craig J. Andrews, & Michael J. Stankey (2002).  An Evaluation of Televised Advertising Disclosures According to the Clear and Conspicuous Standard: Replication and Extension. Public Policy Conference.

Hoefges, Michael, & Mariea Grubbs Hoy (2002).  Readability Evaluations of Class Action Advertising: Legal and Public Policy Implications. Marketing and Public Policy Conference.

Haley, Eric, Roxanne Hovland, & Mariea Grubbs Hoy (2002).  Compulsive Buying and Credit Card Usage Among College Students. Hawaii International Conference on Social Sciences.

Hoy, Mariea Grubbs, & Avery Abernathy (2002).  Nonresponse Assessment in Marketing Research: Current Practice and Suggested Improvements,. American Marketing Association Winter Educators' Conference.

Zemel, Paula, & Mariea Grubbs Hoy (2001).  Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines,. Journal of Pharmaceutical Marketing and Management. 14, 67-96.

Punyapiroje, Chompunuch, Margie Morrison, & Mariea Grubbs Hoy (2001).  A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand. (Roberts M.S., King R.L., Ed.).Asian Conference of the American Academy of Advertising. 64-65.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (2000).  Dimensions of Privacy Concern Among Online Consumers. Journal of Public Policy and Marketing. 19, 62-73.

Hoy, Mariea Grubbs, & Paula Zemel (2000).  Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines. (Bone P., France K., Wiener J.L., Ed.).Marketing and Public Policy Proceedings 2000. 10, 66-67.

Hoy, Mariea Grubbs, & Jeana Man-Sze Wong (2000).  Model Ethnicity and Product Congruence: White Students' Responses Towards Advertisements with Asian Models. World Communication. 29, 49-62.

Hoy, Mariea Grubbs, Margie Morrison, & Chompunuch Punyapiroje (2000).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. World Communication. 29, 52-68.

Hoy, Mariea Grubbs, & Avery Abernathy (2000).  Gatekeeping in Survey Research: An Analysis of JM and JMR, 1994-1999. Society for Marketing Advances.

Hwang, Jang-Sun, & Mariea Grubbs Hoy (2000).  The Effectiveness Of Comparative Advertising Among Koreans: Is It Effective to Increase the Intensity of Comparison over Time?. Annual Convention of the Association of Educators in Journalism and Mass Communications.

Hwang, Jang-Sun, Roxanne Hovland, & Mariea Grubbs Hoy (2000).  The influence of personal beliefs on 'Country-of-Origin (CO)' effects. Annual Conference of The American Academy of Advertising.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1999).  Using E-mail To Survey Internet Users In The United States: Methodology and Assessment,. Journal of Computer Mediated Communication. 4, available: www.ascusc.org/jcmc/vol4/issue3/sheehan.html.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1999).  Flaming, Abstaining, Complaining: How On-Line Users Respond to Privacy Concerns. Journal of Advertising. 28, 37-52.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1998).  Sugging, Frugging and the Emperor of Japan: Using E-Mail to Survey Internet Users Nationwide. (Phelps J.E., Ed.).Frontiers in Direct Marketing Research. 67-68.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1998).  Privacy and On-Line Consumers: Comparisons With 'Traditional' Consumers and Implications for Advertising Practice,. Proceedings of the American Academy of Advertising Conference. 77-78.

Punyapiroje, Chompunuch, Mariea Grubbs Hoy, & Margie Morrison (1998).  Let’s Thai That: Can a U.S. Study of Sex Role Portrayals Transcend Cultural Bounds?. University of Tennessee’s College of Communications 20th Annual Communications Research Symposium.

Hoy, Mariea Grubbs, Margie Morrison, & Chompunuch Punyapiroje (1998).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. Association for Education in Journalism and Mass Communication, Advertising Research Division.

Hoy, Mariea Grubbs (1998).  Dodging the Bullet: Targeting a New Audience in the Battle Against Unplanned Pregnancies. Proceedings of the American Academy of Advertising Conference. 204-213.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1997).  Warning Signs on the Information Highway: An Assessment of Privacy Concerns of On-Line Consumers. Association of Educators in Journalism and Mass Communications Annual Conference.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1997).  E-mail Surveys: Response Patterns, Process and Potential. (Macklin C.M., Ed.).Proceedings of the 1997 Conference of The American Academy of Advertising. 231.