Research Publications

Found 2 results

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Filters: Author is Sung, Y.  [Clear All Filters]
2009
Lee, D. T., T. Kim, & Y. Sung (2009).  Korean Practitioners' Managerial Perspectives on Brand Placement. American Academy of Advertising Asian-Pacific Conference.
2008
Lee, D. T., Y. Sung, & M. S. Choi (2008).  Consumers' Perceptions of Product Placement in Movies and Television: Korea and the United States. American Academy of Advertising Conference.