Navigation
Research Publications
Filters: Author is Kim, Juran [Clear All Filters]
McMillan, Sally J., Mariea Grubbs Hoy, Juran Kim, & Carolynn McMahan
(2007). A Tool to Clear Interactive Deadwood: Coding Interactivity at Health-Related Web Sites.
American Academy of Advertising Annual Conference.
Hovland, Roxanne, Emma Wright, Carolynn McMahan, Jang-Sun Hwang, Guihok Lee, & Juran Kim
(2007). Sex role portrayals in selected mainstream and African American magazine advertisements.
Annual Conference of the American Academy of Advertising.
McMillan, Sally J., Juran Kim, Carolynn McMahan, & Lisa T. Fall
(2006). Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites.
(Richards J., Ed.).Proceedings of the American Academy of Advertising. 222-231.
Kim, Juran, Sally J. McMillan, & Jang-Sun Hwang
(2005). Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns.
Journal of Interactive Advertising. 6, Available: http://jiad.org/vol6/no1/kim/index.htm.
McMillan, Sally J., Juran Kim, & Jang-Sun Hwang
(2004). Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis.
(Rose P.B., Ed.).Proceedings of the American Academy of Advertising. 255-262.
Hovland, Roxanne, Jang-Sun Hwang, Juran Kim, & Guihok Lee
(2004). Sex role portrayals in selected magazine advertisements.
Popular Culture Association Conference.

]