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Research Publications
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Lee, D. T., T. Kim, & Y. Sung
(2009). Korean Practitioners' Managerial Perspectives on Brand Placement.
American Academy of Advertising Asian-Pacific Conference.
Kim, T., & D. T. Lee
(2009). The Role of Planned Behavior and Unregulated Buying Tendecy on College Students' Credit Card Debt: Implications for Public Policy.
31st Annual College of Communication and Information Research Symposium.
Lee, D. T., & T. Kim
(2009). Financial Services Advertising Strategy During the Economic Crisis of 2004-2008.
31st Annual College of Communication and Information Research Symposium.