Research Publications

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2009
Lee, D. T., T. Kim, & Y. Sung (2009).  Korean Practitioners' Managerial Perspectives on Brand Placement. American Academy of Advertising Asian-Pacific Conference.
Lee, D. T. (2009).  Korean Practitioners' Managerial Perspectives on Brand Placement. 31st Annual College of Communication and Information Research Symposium.
Kim, T., & D. T. Lee (2009).  The Role of Planned Behavior and Unregulated Buying Tendecy on College Students' Credit Card Debt: Implications for Public Policy. 31st Annual College of Communication and Information Research Symposium.
Lee, D. T. (2009).  Product Placement as an Global Marketing Communication Tool: A Comparative Study of the U.S. and Korea. 31st Annual College of Communication and Information Research Symposium.
Lee, D. T., & T. Kim (2009).  Financial Services Advertising Strategy During the Economic Crisis of 2004-2008. 31st Annual College of Communication and Information Research Symposium.
2008
Fall, L. T., & D. T. Lee (2008).  Adoption of Participatory Adult Learning Theories in an Online Graduate Public Relations Management Course: Using Reflection Techniques to Assess Learning Outcomes. PRSA 2008 International Conference.
Lee, D. T., Y. Sung, & M. S. Choi (2008).  Consumers' Perceptions of Product Placement in Movies and Television: Korea and the United States. American Academy of Advertising Conference.