Research Publications

Found 6 results

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2007
Hovland, Roxanne, Emma Wright, Carolynn McMahan, Jang-Sun Hwang, Guihok Lee, & Juran Kim (2007).  Sex role portrayals in selected mainstream and African American magazine advertisements. Annual Conference of the American Academy of Advertising.
2005
Hovland, Roxanne, Carolynn McMahan, Guihok Lee, & Juran Hwang Jang-SunKim (2005).  Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.
2004
Hovland, Roxanne, Jang-Sun Hwang, Juran Kim, & Guihok Lee (2004).  Sex role portrayals in selected magazine advertisements. Popular Culture Association Conference.
2003
McMillan, Sally J., Jang-Sun Hwang, & Guihok Lee (2003).  Effects of Structural and Perceptual Factors on Attitudes toward the Website. Journal of Advertising Research. 43, 400-409.
Hwang, Jang-Sun, Sally J. McMillan, & Guihok Lee (2003).  Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available: http://jiad.org.
2002
Hovland, Roxanne, Guihok Lee, & Jang-Sun Hwang (2002).  Sex role portrayals in American and Korean magazine advertisements. Annual Conference of the International Communication Association.