Research Publications

Hovland, Roxanne, Emma Wright, Carolynn McMahan, Jang-Sun Hwang, Guihok Lee, & Juran Kim (2007).  Sex role portrayals in selected mainstream and African American magazine advertisements. Annual Conference of the American Academy of Advertising.

Kim, Juran, Sally J. McMillan, & Jang-Sun Hwang (2005).  Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available: http://jiad.org/vol6/no1/kim/index.htm.

Hwang, Jang-Sun, & Sally J. McMillan (2005).  How Consumers Think About "Interactive" Aspects of Web Advertising. (Gao Y., Ed.).Web Systems Design and Online Consumer Behavior. 69-89.

McMillan, Sally J., Juran Kim, & Jang-Sun Hwang (2004).  Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis. (Rose P.B., Ed.).Proceedings of the American Academy of Advertising. 255-262.

Hovland, Roxanne, Jang-Sun Hwang, Juran Kim, & Guihok Lee (2004).  Sex role portrayals in selected magazine advertisements. Popular Culture Association Conference.

White, Candace McKearney, Sally J. McMillan, & Jang-Sun Hwang (2003).  Dot.com Fever: Deconstructing the boom and the bust. International Communication Association Annual Conference.

McMillan, Sally J., Jang-Sun Hwang, & Guihok Lee (2003).  Effects of Structural and Perceptual Factors on Attitudes toward the Website. Journal of Advertising Research. 43, 400-409.

Hwang, Jang-Sun, Sally J. McMillan, & Guihok Lee (2003).  Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available: http://jiad.org.

Hwang, Jang-Sun, & Sally J. McMillan (2003).  Developing Measures of Perceived Interactivity: Application and Expansion of Scale-Development Methods. (Carlson L., Ed.).Proceedings of the American Academy of Advertising. 130-137.

White, Candace McKearney, Sally J. McMillan, & Jang-Sun Hwang (2002).  The media and the mindset: media coverage of Dot.com performance. 24th Annual College of Communication Research Symposium.

McMillan, Sally J., & Jang-Sun Hwang (2002).  Nailing Jell-O to the Wall and Herding Cats: A Content Analysis of Chinese and U.S. Newspaper Coverage of the Internet in China. Journal of Intercultural Communication Research. 31, 107-125.

McMillan, Sally J., & Jang-Sun Hwang (2002).  Measures of Perceived Interactivity: An Exploration of Communication, User Control, and Time in Shaping Perceptions of Interactivity. Journal of Advertising. 31, 41-54.

Hovland, Roxanne, Guihok Lee, & Jang-Sun Hwang (2002).  Sex role portrayals in American and Korean magazine advertisements. Annual Conference of the International Communication Association.

Hwang, Jang-Sun, & Sally J. McMillan (2002).  The Role of Interactivity and Involvement in Attitude toward the Web Site. (Abernathy A., Ed.).Proceedings of the American Academy of Advertising. 10.

Hwang, Jang-Sun, & Mariea Grubbs Hoy (2000).  The Effectiveness Of Comparative Advertising Among Koreans: Is It Effective to Increase the Intensity of Comparison over Time?. Annual Convention of the Association of Educators in Journalism and Mass Communications.

Hwang, Jang-Sun, Roxanne Hovland, & Mariea Grubbs Hoy (2000).  The influence of personal beliefs on 'Country-of-Origin (CO)' effects. Annual Conference of The American Academy of Advertising.