Research Publications

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Filters: Author is Ahn, H.-Y (Anthony)  [Clear All Filters]
2009
Ahn,(Anthony) H. - Y. (2009).  The Persuasive Effects of Anti-Binge Drinking PSA (Public Service Advertising) on College Students' Binge Drinking: The Effectiveness of Message Sources, Message Appeals and Their Internations.. American Academy of Advertising.
Yu,(Jay) H. - J., & (Anthony) H. - Y. Ahn (2009).  Comparative Content Analysis of the PSAs Dealing with Childhood Obesity and Television Food Advertising Targeting Children. 31st Annual College of Communication and Information Research Symposium.
Yu,(Jay) H. - J., & (Anthony) H. - Y. Ahn (2009).  A Content Analysis of the Public Service Announcements Dealing with Children's Nutrition and Obesity-Investigating Advertising Appeals, Health Claims, and Health Intervention Techniques.. Annual AEJMC Convention.
2008
Yoon, H. - J., H. - J. Paek, (Anthony) H. - Y. Ahn, & H. - J. Choi (2008).  Are Food Ads Healthy for Us?: Examination of Television Food Advertising on Claims and Persuasion Strategies.. American Academy of Advertising Conference.
Yu, H. - J., G. Gevorgyan, & (Anthony) H. - Y. Ahn (2008).  College Students' Self-Concepts and Attitude Toward Advertising: The Relationships Among the Body-Esteem, Social Comparision, and the Perception About Diet Advertising.. Annual AEJMC Convention.