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McMillan, Sally J., Mariea Grubbs Hoy, Juran Kim, & Carolynn McMahan
(2007). A Tool to Clear Interactive Deadwood: Coding Interactivity at Health-Related Web Sites.
American Academy of Advertising Annual Conference.
Hovland, Roxanne, Emma Wright, Carolynn McMahan, Jang-Sun Hwang, Guihok Lee, & Juran Kim
(2007). Sex role portrayals in selected mainstream and African American magazine advertisements.
Annual Conference of the American Academy of Advertising.
McMillan, Sally J., Juran Kim, Carolynn McMahan, & Lisa T. Fall
(2006). Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites.
(Richards J., Ed.).Proceedings of the American Academy of Advertising. 222-231.
McMillan, Sally J., Erik Bledsoe, & Carolynn McMahan
(2005). A New Generation of Interactivity Research: Identifying Sub-Domains and Examining Interrelationships Among Them.
Association of Internet Researchers Annual Conference.
McMahan, Carolynn, & Sally J. McMillan
(2005). Gender Portrayals: Advertising Images of Masculine and Feminine Forms in Teen-targeted Media.
University of Tennessee College of Communication and Information 27th Annual Communications Research Symposium.
Hovland, Roxanne, Carolynn McMahan, Guihok Lee, & Juran Hwang Jang-SunKim
(2005). Gender role portrayals in American and Korean advertisements.
Sex Roles: A Journal of Research. 53, 887-899.
Hovland, Roxanne, Carolynn McMahan, & Tiffany Shoop
(2004). Gender role portrayals in mainstream American magazine advertisements and magazine advertisements directed to Spanish speaking Americans.
Academy of International Business, Southeast USA Chapter.