Back to top

Advertising Campaign Design: Just the Essentials

Publication Type:

Book

Source:

Journal of Advertising Education, Volume 16, p.pg.59 (2011)

Abstract:

A reviewer in Reference & Research Book News called this text a “straightforward but extensive look at the issues of campaign design and development,” (December, 2011) In a separate review appearing on Powell’s City of Books website reports this test is a “compact, yet content-rich guide,” (October 17, 2012), http://www.powells.com/. Gale: Contemporary Authors New Revision Series (2013).